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    1. How to create a headline to capture the reader's attention?

    Nam

    e your favorite Granny cookie and win a $30 gift certificate!

    Act now and get a $50 rebate!

    Act now and win a free Alpha ISDN modem of your choice!

    2. How to use questions to provoke the reader's interest?

    Dread cleaning up the dirty windows of your house? We will do it for you at a price you can't afford to pass up!

    How to become a Citizen of the World without leaving the comfort of your home? We'll make it possible for you!

    3. How to emphasize user benefits?

    The large memory of our handheld PC will allow you to run the latest, most sophisticated software.

    No more need for a separate fax machine. Our high-speed modem provides hassle-free online access.

    With our DX200 Digital Phone, you'll get the whole world at your fingertips!

    4. How to offer details about your special offer?

    To celebrate the opening of our new store, we'll take 10% off any item you purchase before May 31.

    We'll offer you a limited number to be sold at 15% below list prices.

    On these sales we shall allow you a special discount of 10%.

    You will receive a special discount of 15%, an offer to be maintained until May 31

    This offer is good through May 31

    The program will run from May 15 to May 31.

    5. How to encourage the reader to take immediate action?

    To take advantage of this special offer, CALL NOW! 

    To order, call today 1-800-000-0000.

    Go ahead and win a most stylish Eleganza Watch of your choice! 

    Hurry! The contest ends May 31.

    Act now! This offer ends May 31. 

    This offer ends May 31 and will not be repeated.

    For more information, call 000-0000.

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