Kunshan Three Dimensional Horticulture Co., Ltd is situated in the National Flowers Garden. Since its establishment in October 2001, it has became a large cooperation in scale through several years of development. The cooperation has more than 1000 mu (66.67 ha) of land for production of flowers and form a pattern with the main Kunshan base area in the south and the main Yangzhou base area in the north. At the end of 2004, the cooperation was combined with a China’s Taiwan enterprise and has became a joint venture cooperation. It has registered capital of 12 million yuan (RMB).
At present, the cooperation in mainly engaged in garden design and tree planting in gardens. It has designed and accomplished the construction of planting trees along the sides of roads including the Jinfeng Road on Bacheng Town in Kunshan City. In 2004, this cooperation had completed the design and construction of tree and grass planting for more than 20 foreign enterprises.
Now the cooperation has more than 30 workers who are engaged in planting trees and grasses, flower culture, lawn culture and maintenance, bricklaying, wood-working, rockery construction, water landscape, electrical engineering, and so on. It also has more than 10 senior engineers, engineers, assistant engineers, etc. In addition, the cooperation has more than 10 special machines such as pruning machine, excavator, hole-digging machine, various diece, moulding board, plotting instruments, microcomputers, etc. It has become an integration of many professional teams that possess superiorities and can be complemented each other.
We always show concern for the customers’ thinking and ready to solve the problems for the customers. We adhere the humanitarian services at pre-selling, in-selling and after selling so as to let the customers set their minds at rest and feeling happy. To beautify the three dimensional space and make our country green is our purpose. Kunshan Three Dimensional Horticulture Co., Ltd is always your friend.
昆山三维园艺董事长 胡艺春
昆山三维园艺有限公司位于昆山国家花卉园区,自公司于2001年10月成立以来,经过几年的稳健发展,已初具规模。公司现有生产用地1000余亩,形成南以昆山基地为主,北以扬州基地为主的格局。2004年底,与台资企业强强联手,成为中外合资公司,注册资金1200万元人民币。
目前,公司主要从事园林设计与园林绿化施工。自主设计并施工完成包括昆山市巴城镇锦丰路在内的多条道路绿化工程。2004年,仅一年时间,就为二十多家外资企业完成其工厂绿化设计及施工。
公司现有绿化工、花卉工、草坪工、养护工、瓦工、木工、假山工、水景工、电工三十余人,并有高级工程师、工程师、助理工程师等十余人。同时,公司还拥有修剪车、挖掘机、打坑机、各种工程模具、模板、绘图仪、微机等十多部专业机械。形成强强联合、优势互补、整体推进的专业团队。
我们想客户所想,为客户排忧解难,提倡人性化的售前、售中、售后服务,让客户放心、称心、开心,我们的宗旨是“美三维空间,绿九州大地”,三维永远是您的朋友!
营销演绎草花传奇
在总结自己的发展历程时,胡艺春认为,营销战略和营销计划是整个企业总体战略制定和规划的核心所在,是企业引种及育种的动力。
所有的营销决策都是战略性的,每个企业都必须根据自己在行业中的市场地位以及它的市场目标、市场机会和可利用资源确定一个最有意义的营销战略。企业所有营销努力都应该是目标和市场导向的。营销战略保证你做正确的事情,而营销计划能使你正确地做好这些事情。简单地讲,战略营销就是有计划地扬长避短、趋利避害的营销。三维园艺2001年成立时,就布局了草花营销战略,一直以来都严格、认真的组织营销资源对营销计划方案进行执行,对过程实施有效控制,并通过实施过程中反馈的市场信息对计划进行评估改善,以确保营销目标的实现。胡艺春凭借多年来对市场营销专研,在短短的几年间,成功的把三维园艺的矮牵牛、一串红、万寿菊、孔雀草、百日草、长春花、四季海棠、凤仙、三色堇、夏堇、太阳花、羽衣甘蓝、金鱼草、鸡冠花、彩叶草、金盏菊等,颜色丰富,不同季节不同品种多种颜色的成品草花销往各地。就今年初至6月份,三维园艺就向华东30个城市提供了500万盆靓丽草花。
胡艺春说,市场营销必须要与产品的质量、技术、服务等相结合。三维园艺有一个有效适当的质量控制和质量保证系统,对于可能影响产品质量的关键因素进行量化控制,质量管理人员定期对质量系统进行审查。营销战略不断对产品的品质及技术提出新的要求,三维园艺在保证品质的同时,每年都从泛美等引进新品种来满足市场的需求,增强市场营销对客户业务的战略思想。
三维园艺与政府各界保持较好的关系而得到了长期的支持,作为国内草花种植大户,为国内外同行所瞩目。
市场营销的成功,演绎草花的魅力。(中国花木企业名人堂)